Apophenia refers to the human tendency to perceive a connection or meaningful pattern between seemingly unrelated or random things.

Pattern has been used to decorate textiles for thousands of years. Since patterns need to be printed, there is usually a repeat. How easily the repeat can be recognized depends on the type of pattern and the printing method. Something in us craves this repeat. We search for a distinguishable motif, wanting to know where it begins and where it ends. The desire for a recognizable pattern can be so strong that we make one up, unconsciously convincing ourselves that we see something that isn’t there.

Apophenia is a limited edition collection composed of hand-marbled luxury loungewear. Due to the nature of the printing technique, there no repeat in the pattern - each garment is cut from a monotype piece of fabric. Featuring luxurious textiles, roomy silhouettes and pockets in everything, the collection explores the visceral experience of being dressed. Motivated by how our clothing affects the way we think and where our minds may take us when we give them room to wander. Apophenia is more than a collection, it is a psychological exploration of pattern.